Mulled Wine, Hot Cider & Festive Drinks Stall
A mobile stall serving mulled wine, hot cider and non-alcoholic winter drinks at markets, light switch-ons and private events.
None
Alcohol sales need a premises licence or temporary event notices; many markets arrange licensing for stallholders, so check each event's terms. Typical offer: mulled wine, mulled cider and hot spiced apple from insulated urns. At a typical £5 cup price, direct costs of roughly £1.25-£1.75 (wine or cider, spice and fruit, cups and card fee) give a 65-75% margin; that is the blended planning range across the drinks menu. A compact urn-and-gazebo setup fits in a hatchback, keeping travel costs low. Gross margin figures are planning estimates of revenue minus direct costs (materials, consumables, fuel and per-job expenses); they exclude the owner's own labour, so treat them as a guide to job economics rather than take-home pay.
- Starting capital: 800–2500 GBP
- Total starting capital: 1600 GBP
- Setup: 2-4 weeks
- Gross margin: 65-75%
- Business model: Per-cup sales at markets and events; paid pitch fees balanced against footfall; private-party hire with a per-guest rate.
- Category: Food & Drink
Risks
- Licensing overhead: Alcohol licensing adds admin and limits venues.
- Weather exposure: Rainy evenings cut footfall at outdoor events.
Costs
- Equipment — Twin insulated urns, gazebo, signage and power kit — 600 GBP
- Compliance — Temporary event notices, personal licence course and insurance — 300 GBP
- Marketing — Branding, menu boards and event listings — 300 GBP
- Operations — First stock and market pitch fees — 400 GBP