Mulled Wine, Hot Cider & Festive Drinks Stall

A mobile stall serving mulled wine, hot cider and non-alcoholic winter drinks at markets, light switch-ons and private events.

None

Alcohol sales need a premises licence or temporary event notices; many markets arrange licensing for stallholders, so check each event's terms. Typical offer: mulled wine, mulled cider and hot spiced apple from insulated urns. At a typical £5 cup price, direct costs of roughly £1.25-£1.75 (wine or cider, spice and fruit, cups and card fee) give a 65-75% margin; that is the blended planning range across the drinks menu. A compact urn-and-gazebo setup fits in a hatchback, keeping travel costs low. Gross margin figures are planning estimates of revenue minus direct costs (materials, consumables, fuel and per-job expenses); they exclude the owner's own labour, so treat them as a guide to job economics rather than take-home pay.

Risks

  • Licensing overhead: Alcohol licensing adds admin and limits venues.
  • Weather exposure: Rainy evenings cut footfall at outdoor events.

Costs

  • Equipment — Twin insulated urns, gazebo, signage and power kit — 600 GBP
  • Compliance — Temporary event notices, personal licence course and insurance — 300 GBP
  • Marketing — Branding, menu boards and event listings — 300 GBP
  • Operations — First stock and market pitch fees — 400 GBP

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